Responsibilities:
- Utilize industry-leading digital analytics tools and platforms to track, measure, and analyze key performance indicators (KPIs) across various digital channels, including websites, social media, email campaigns, and online advertising.
- Develop and maintain dashboards, reports, and data visualizations to provide actionable insights and performance trends to stakeholders, ensuring data accuracy and reliability.
- Conduct deep-dive analysis of user behavior, engagement metrics, conversion rates, and campaign performance to identify opportunities for improvement and optimize digital marketing strategies.
- Collaborate with cross-functional teams to define data collection requirements, implement tracking tags, and ensure proper data governance and privacy compliance.
- Monitor and report on website and campaign performance, identifying trends and anomalies, and providing recommendations to enhance user experience, drive engagement, and maximize conversions.
- Stay abreast of industry trends, best practices, and emerging technologies in digital analytics, sharing insights and implementing innovative approaches to enhance our digital presence.
Qualifications:
- Bachelor’s degree in a relevant field such as Marketing, Business, Statistics, or Data Analytics. Advanced degree preferred.
- Proven experience in digital analytics, preferably in a conservative or politically-oriented environment.
- Proficiency in utilizing digital analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Strong analytical skills with the ability to extract insights from complex data sets and provide actionable recommendations.
- Solid understanding of digital marketing concepts, including SEO, SEM, social media, and email marketing.
- Familiarity with A/B testing methodologies and experience in optimizing conversion funnels.
- Excellent communication skills, with the ability to present complex data findings to both technical and non-technical stakeholders.
- Detail-oriented, with a commitment to data accuracy and quality.
- Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
- Alignment with conservative values and a keen interest in promoting our organization’s mission.
Join our team and contribute to advancing our conservative agenda through the power of data-driven decision-making. To apply, please submit your resume, cover letter, and any relevant portfolio or work samples demonstrating your expertise in digital analytics. We look forward to reviewing your application and discussing how you can make a significant impact in our organization.
