Ever wonder how some candidates manage to stand out on social media?
When it comes to social media engagement, some campaigns seem to have the wind at their back. But why? In 2024, social media is more crowded than ever. Campaigns are competing for attention against a sea of posts, videos, events, and memes—not just from friends and family but also from corporations, civic organizations, and influencers, all vying for clicks and eyeballs.
If you’re a political campaign with a limited budget, how do you break through? Where do you start, and what should you expect? The guide below will help answer these important questions.
At VOTEGTR, we’ve tested countless social media strategies and witnessed many trends come and go. But one thing has become crystal clear: video has dominated recent election cycles, and it’s only gaining momentum.
Here’s why.
The Algorithms Favor Video Content
In recent years, social media algorithms have continued to evolve, and one constant remains—video content gets priority. Platforms like Facebook, Instagram, and YouTube reward video that generates engagement and holds attention. So, what does this mean for your campaign?
In simple terms, static images of your candidate at an event won’t cut it anymore. To stay relevant, campaigns must adapt to the video-first nature of today’s platforms. Video is now the most effective medium to captivate audiences, and unlike long-form text, it’s easy to consume.
We’ve all been guilty of passively scrolling through our feeds, and only the most eye-catching content grabs our attention.
VOTEGTR Video – Our Creative Approach
At VOTEGTR, we help campaigns create compelling video content designed for social media success. We transform your message into concise, engaging snippets made for mobile consumption. By incorporating motion graphics, text overlays, and striking visuals, we ensure your video hooks viewers in the crucial first seconds.
Our experience shows that not all videos are treated equally by social media platforms—quality matters. The best-performing videos are professionally edited and produced. As platforms reward engaging content, quality directly impacts reach. We’ve found that the most successful videos include:
For example, we tested two videos: a raw clip and a version enhanced by VOTEGTR’s creative team. The result? The enhanced video achieved 10x the reach of the raw footage.
Is Video Worth the Investment for Your Campaign?
Investments are often judged by return, but in the political world, measuring ROI can be complex. We advise campaigns to assess this through the lens of cost vs. exposure.
How much does it cost to reach voters with video?
A 2023 report by the Maryland State Board of Elections revealed that their voter education video campaign averaged just $0.02 per view. Compared to traditional voter contact methods like direct mail or phone calls, video offers an efficient and cost-effective way to reach your audience.
Are Voters Actually Watching? Absolutely.
The statistics tell the story:
The case for investing in video content is stronger than ever. Ready to get started? Contact the VOTEGTR team today.
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